RuthlessFocus Business-Strategies Clip 2
Things that I have learned about business
Owning a business in Austin
When I was growing up, I always dreamed of owning my own restaurant. I had delusions of grandeur creating this awesome menu and having tons of people flocking in and loving every second of their experience of eating at my place. Every employee was cool and knew exactly what they were doing so everything ran smooth and customers would tell me on their way out that they couldn’t wait to come back.
Here are 3 things that I discovered after getting a business degree at UT and actually opening up a real restaurant in my home town.
One of the most important parts of being successful in any business is having a brand. Sure, I could have the best fish tacos in town, but if you don’t have a name that people can remember, then it is hard to get them coming back. Even in a trendy city like Austin, TX, where people pride themselves in knowing things that not everyone else knows, one thing that makes people remember you and tell their friends about you is not always how good your product is.
You have to come up with a name or logo that is memorable. this is how people talk about you when they are talking to your friends. Like with my restaurant, we did not start getting really good word of mouth returning customers until we went through a re branding phase and came up with a logo and catchier name that people would remember.
With a restaurant, there are tons of ways to market yourself. You can post ads in local newspapers, magazines, and local tv and radio ads, or even post fliers or mail out promotions. Or you can go the modern rout and use the internet to really get peoples attention where they already are. You should have social media accounts that keep people engaged in your brand.
One of the things I did also was hire and Austin SEO expert to get my website to show up on the first page of Google when people searched for restaurants in Austin. Hiring a company for Austin SEO services was one of the best things that I ever did for my business from a marketing standpoint.
3. Hiring the right employees
One of the hardest things to do to create a sustainable business is to hire the right staff. I always wanted to be the head chef at my restaurant, but after realizing that I could not do everything on top of manage my business so I had to really make sure that I hired the right head chef that I could trust. We created the menu together so I still had the fun of getting work done in the kitchen, but I also got to lest him take care of all of the real kitchen work.
So hiring your 2nd in command is one of the most important decisions. Don’t be afraid to delegate out responsibilities, but make sure that your guidelines are very clear. Creating clear contracts and boundaries is essential. Don’t take for granted anything that you learn in business classes at school. Doing things by the book is the most important part of maintaining a sustainable business.
One you can really implement these 3 things, you will be sure to have a successful business no matter what you do.